Ebooks on the New iPad’ aka ‘iPad 3′ aka ‘Retina Display iPad’

Wondering how your ebook will look on the new iPad with the high-resolution display? Let me break it down for you.

Existing Ebooks

Firstly, your antiquated ebook made two months ago can be reformatted specifically for the iPad3. The images can be made larger to suit the higher-res display which has more pixels than HD TV. On older iPads this higher-res art will be scaled down to look fine. Unfortunately, the reverse is not true. Like baby chicks, images do not scale up gracefully. Your images that looked great on the iPad2 will look slightly jagged and pixellated on the new retina display of the iPad3.  If your images were not optimized, they may already be big enough (but probably not).

Not larger physically, but larger pixelly

Not bigger in your hand but bigger pain for developers.

Text is usually rendered on the fly by the device so it will be fine. The exception to this is text that has been rasterized. You’ll have to treat rasterized text just like images and double the size of the art for the new iPad.

Formatting rules are the same. Elements on your pages will not shift around unless your ebook is formatted with absolute pixel values. Dragonpencil always uses percentages and we recommend you do the same. For example you could shift an image away from the right edge with image:left-padding100px but, like $20 of gas, those pixels now get you only half as far they did before. The better way to do it would be image:left-padding20%. The exact syntax will vary depending on how you implement your formatting.

New Ebooks

Expect new ebooks to have larger file sizes unless they have no images. This means longer download times. We are designing all new ebooks to this new higher-res standard. Dragonpencil is also the leading children’s book app company and our apps will also now be scaled up. While apps are always over 20MB, picture books have not been. But now file sizes will quadruple. This means that they won’t be downloadable via 3G/4G which limits downloads to 20MB. Not a huge deal but might push some publishers to apps vs. ebooks which is already the trend in picture books. Once a kid gets a reaction from touching an image in a book app, there’s no going back.

Summary

Your existing ebook can be reformatted if it looks clunky on the new iPad. New ebooks will have larger images and file sizes and work retroactively on the older iPads. And the iPad4 will make everything obsolete, especially this blog post.

Good Sports, the app!

We recently finished a book-app for the Connecticut Children’s Medical Center. Actually, it is a comic-book-app. They have a series of comic books called Super Safe Comics which features a super-safe super hero named Captain Super Safe. Everything the Super Safe folks have done with this PSA-style comic book has been top-notch. We merely adapted this first book into an app form. I’m very proud of the work our team accomplished and encourage everyone to pick up this FREE app on their iPad or android tablet.

Because it was a comic book, we had to abandon our usual page flipping format in favor of one more dynamic. The panels slide in, one after another, from the sides or top or bottom as the story directs. As usual, narration, music, and sound effects are abundant to give that theatrical feel to the app.

This app has a coloring page which is surprisingly addictive. And I don’t mean for the kids who color all the time. But the adults seem to enjoy the coloring in app form as much as the kids. Maybe its just the novelty of it. Another fun feature that we developed from scratch for this app was a word scramble. A bit of a programming challenge but we got it done and it works amazing! What a fun way to teach vocabulary terms.

Thanks to Connecticut Children’s Medical Center for hiring us to make this app and thanks to my amazing Dragonpencil team who brought it to life!

If you try the app and would like to leave feedback or have any technical issues, please post your comment below.

Should you pay for a book review? Nope. And here’s why…

Where there’s a will, there’s a way. And where there’s a way, there’s a scam. Someone is always figuring out new ways to repackage old snake oil. Why? Because there’s an unlimited supply of bewildered people wandering around in search of a cure for something. There’s a reason snake oil salesmen travel from town to town– the last town tried to hang ‘em! Our Internet is even better than a wagon and a pair of quick horses. The good old www lets people swindle from far off safety. Which brings us around to the topic at hand;  Snake Oil Salesman

Should you pay for a book review? Nope. Book reviews don’t sell books except for a few big names like Publisher’s Weekly and The New York Times. And of course, they don’t charge. Now, I realize it can be hard to get that first review for your new book, and paying for one might just make the comments more favorable but, there are better ways to get there. Try your local papers. Any old publication will do. Even the smallest of places has a Herald or Reporter or Courier lurking near the supermarket entrance. If you can’t find one, contact your big local newspaper. They own the presses that all the other publications use for their papers. They will have a list of all the local venues you might call upon for a review. Not only is such a review FREE, but somebody might actually read it and buy your book online. Then you take that review and post it on Amazon, assuming it is favorable.Here’s another freebie; Bloggers. Find blogs that suit your genre of book and pitch it to them. They get a signed book and something to fill their Tuesday blog with, and you get a free review (with clickable links to Amazon).

Scam artists are like bears. The best way to get rid of them is to stop feeding them. Don’t pay for anything that isn’t proven and always look for free alternatives. The free ones are usually the best anyway.

Life beyond Borders

Borders bookstores are now gone. Closed up. Out of business. Forever. The remaining 400 stores they were clinging to are being liquidated to help pay off their debts. Literally millions of feet of bookshelves are being torn down. Millions of electronic reading devices are there to fill the void. Can’t go down to your local Walden or Borders? No problem. Just download a book to your device from your lazy boy. This marks the tipping point in the way people will purchase books in the future. Get on board.

How Long Should My Book Be?

I’m going to lay out the recommended lengths of every kind of book here. It is a question that every author has and yet, there seems to be no great resource to find such vital info. One caveat before I continue- these numbers aren’t my opinion. This is info from publishers and agents of various literature. If you want to break these rules, be my guest. If you are self-publishing, you can write your own rules. If you want a publisher to pick up your book, you need to adhere to these because the junior editors who fill wastebaskets everyday will know these rules.

How heavy should your book be?

Adult Novels: The great American novel ranges from 70 to 110 thousand words. If you shoot for 85,ooo, you should be fine. Straying too far from this range is dangerous. There are logical reasons as well as psychological ones. The longer the book, the more expensive to print and ship. But also, people might not want to start such a long book. We are very accustomed to a certain pace and story arc in our literature. A long book means there is something more than what I need in there; more description or more characters or more build up, etc. Bigger isn’t better. And shorter isn’t better either. A short novel might have to be priced lower than others because of perceptions of value. In actuality, a shorter novel might just be more concisely written. Or it may be lacking some fundamentals like character development. Oh, the doubts that can arise from a tome too slim.

 

Romance Novels: The staple of the literary market is the romance novel. They outsell any other genre of book. One reason is the size. Your average bodice-ripper weighs only 75,000 words. So they are consumed much faster. The very logical reason for this length is the very unlogical result they have on their readers. Women read romance novels for the intoxicating high they provide. The 70 to 80 thousand word range gets to the happily ever after in just the right amount of time. Too soon, and the anticipation isn’t there. Too late, and the reader gets frustrated. The historical romance books are geared for more intellectual women and should therefore be slightly longer. Those readers are looking for a little intellectual nourishment with their emotional rush.

 

Sci-Fi/Fantasy: Nerds, like myself, devour boxloads of books in this second-best-selling genre. Like the romance novel does for women, the sci-fi/fantasy novel does for men. But while female escapism books are shorter than standard novels, men’s escapism books are longer than the standard. 110k words is the target for these tomes, give or take 10k. This is because the protagonist goes through more development. In romance novels, the man is already powerful, rich, and handsome. In sci-fi/fantasy, the hero is unremarkable and, through dangerous adventures, evolves into a great hero. There is something about that story arc that appeals to the male brain. Nevertheless, it takes longer to write that story arc so the genre simply has more words.

 

Young Adult/Teen Novels: Normally referred to as a YA novel, this genre appeals to readers who are facing teen angst. They are not formulaic and rarely predictable, just like high school. These books tend to be quite short for novels at around 60 to 65 thousand words. You can stray from this range by about 10k in either direction and still fit within the genre. The reasoning is that these books are primarily read by teen girls. They have busy lives, homework, friends, sports, family stuff, etc. Reading is probably not a huge part of their daily schedule- and if it is they are probably already reading adult novels.

 

Other Novel Genres: Any genre not covered above specifically, likely falls into the 70 to 110 range with emphasis on the middle of that range. Westerns, Memoirs, Historical Fiction, Mysteries,  and such are all in that range.

 

Middle Grade Readers:  These books, also called chapter books, range from 20 to 45 thousand words. A good rule of thumb is to identify the exact age of the target reader and multiply by 3000 words. So a 7 year old will enjoy a 21,000 word book while a 12 year old will enjoy a 36,000 word book. What appeals to an 8 year old will not appeal to a 10 year old so know your audience.

 

Picture Books:  Storybooks for little kids should not have many words. Your target should be 300 to 600 words. Quality definitely trumps quantity for picture books. If you cannot say what you want to say in those few hundred words, then maybe this is the wrong way to express yourself. Not to be overly critical but, if I have to read a thousand word manifesto at bedtime, I’m going to make sure that book vanishes from my house. Neither three-year-olds nor the parents of three-year-olds have the patience or sanity to read for more than a couple minutes.

 

Alright. I think that covers most every book you might write. Remember, these are just guidelines. Writing isn’t about numbers. Do yourself a favor and do the writing first. Then, when you are done, make some adjustments if need be.

From Interactive Book to iBook

Some time ago, I worked with a very clever author named Karen Robertson. She created this book/game called Treasure Kai And The Lost Gold Of Shark Island and I’m proud to say that I played a small part in its development.

Treasure Kai

Treasure Kai was an interactive book before interactive required an iTunes account.

Affixed to the book are a number of treasure chests, each containing a different toy. The goal is to find the chest with the gold. Opening the wrong chest sends you on various suspenseful adventures within the book, each ending with yet another chance to uncover the correct chest. Having been published prior to the release of  iPad (hallowed be its name), it was very much the pinnacle of an interactive book. Since the iPad, Karen has recast her vision in app form, turning Treasure Kai into a game app. She quickly fell in love with apps and has been helping other authors develop their own apps. So if you are interested in turning your book into an application, head over to Digital Kids Author .com and seek out the treasure which awaits!

How much am I getting for my ebook?

Being a writer these days seems increasingly like standing at a wishing well. We throw our creativity and hard work down into a dark pit and make wishes. We hear stories about other people this has worked for, so we keep doing it. Hoping, eventually, it will be our turn. Ebooks were beginning to look the same way but I’m here to hand you a flashlight with which to peer into the darkness. For some reason, it is terribly difficult to figure out how much money you actually get paid for ebooks. Go ahead, google “Royalties for ebooks”. You’ll probably find some very old articles that give very little in specifics. So I have taken it upon myself to collect this data in one handy little bucket. Now, instead of throwing your efforts into a deep dark pit, you can just aim for the bucket.

ebook earnings for iPad, iPhone, Nook, and Kindle

This chart quickly shows you what you will earn from paid downloads to iPad, iPhone, Nook, and Kindle

Here are the details. The iBookstore, which serves users of iPhones and iPads, will reward you with a royalty of 70%. To the best of my knowledge this is irregardless of what you price your ebook at. Now it gets tricky. Kindle, which now accounts for over half of all of Amazon’s book sales, will also give you 70%… sort of. If you price your book above 9.99 or below 2.99, then you only get 35%. And in addition, Amazon deducts the cost of moving the data around. How they calculate that cost is a mystery but I can say it ranges from about 6 cents to 36 cents. Lastly, is the Nook from Barnes and Noble. Your royalty from them is similar in complexity. You’ll get 30% for books below 2.99 and above 9.99 and 64% for those that fall in the sweet spot.

For quick and easy reference, I have made you chart. Just remember, whatever price you set, it has to be the same for all the platforms. Also, bear in mind that these figures are subject to change on the second Tuesday in Whovember or anytime the powers that be decide to change the rules. Happy wishing.

Hardcover vs. Softcover vs. Board Books

I get this question a lot, “What is the difference between hardcover and softcover?” or “…between hardcover kids books and board books.”  The obvious answer is that they each hurt differently when hurled by a toddler. The less obvious answers are even more unexpected than a literary projectile.

1. Unit Cost vs. Perceived Value: When you print a few thousand copies of a book, the unit cost works out to between $2 and $4. Softcover books and board books are at the lower end of this narrow range. Hardcover books, especially color books, are at the higher end. Anyway, the biggest disparity you would see is $2 per unit between any two formats. And yet, the perceived value of these products varies quite a bit more than $2.  A board book typically retails for $5, a softcover book $8, and a picture book $15 (Give or take a dollar and ending with the ubiquitous .95) So the margins on these products varies. Board books have a margin of about $4(2xcost), softcovers $6(3xcost), hardcovers $10(4xcost). These numbers are for printing 1 or 2 thousand. The costs obviously go down when you invest in a larger print run. But even with lower costs, it is still clear that hardcover books will always return the biggest profits.

2. Target Market: Regardless of profit margins, certain formats will be more popular with certain buyers. Parents prefer board books for infants and toddlers because they are harder to digest…I mean harder to destroy. Softcover books are preferred by parents of older kids who digest books, in an academic sense, by the dozens. Not only for price but for portability. And if someone is going to buy a gift for a child 5 to 15, they will want to spend about $15 or $20. So, hardcover makes the most sense to that demographic. You can try selling other formats to these groups in creative ways but you’ll be swimming upstream. As the one salmon said to the other, “Why don’t we just do it here and avoid the bears?”

3. Offset vs. On-Demand: Currently, today, as I’m writing this, as far as I know, on-demand cannot produce board books or books that are horizontal (landscape) format. You might suspect that I’m waiting for that to change. In the future, I’m sure on-demand can do just about anything that a traditional printer can do– much like a you can now find just about any sort of food sold as a microwaveable entree.

Just some of the many vertical rectangles you can choose from with on-demand. Click the image for more info.

Until that time, we have to make due with meatloaf, mashed potatoes, and cherry cobbler. That said, I’m a big proponent of on-demand books, especially for first-timers. The financial investment is way lower and the quality is not. So, if you can live with a tall-format hardcover or softcover book, then on-demand is great. But board books are not an option for you.

So, there you have it, my dollars and sense approach to the question at hand. I had to weigh these very options for my own upcoming book. It is a picture book that I had envisioned in traditional wide format. But, not wanting to invest too much money in a book that was written by a man with a history of bad investment choices, I made it work as a tall format. It will be out for Christmas in on-demand and ebook. Maybe not this Christmas, but some Christmas… I’ll get it done… I will… probably

The Borders War

A few years ago, while exhibiting at the Book Expo America in NYC, my booth was visited twice by the senior book buyer for Borders-Walden Books. I wasn’t there the first time she came by. I had five authors with me and a few had talked to her. They told me she was not a nice person. I was sure they must have gotten a wrong impression. Well, later she back and I was there. “Why haven’t I heard of you before?” she asked. I took this as a compliment and that she thought our books were top-notch. After a very uncomfortable and awkward conversation, we parted with an understanding. She understood that I needed to fly to Ann Arbor and present my books while kissing her ring. And I understood that she was a relic of past era.

Recently, we learned that Borders-Walden is on the brink of collapse. They have stopped paying publishers and are seeking a bail out from banks. {See NPR Story} This represents a huge collapse within the established book trade. Faced with the threat of losing so many stores to sell their books, the major publishers are collaborating on keeping Borders afloat with even more generous discount terms ( As if 60% wasn’t enough of a discount). This would relieve Borders of much of the debt that they owed to those publishers. Barnes and Nobles quickly interjected that they would expect the same generous terms that the publishers were offering their rival. The discounts already make it nearly impossible to profit from trade sales. Any further discounting would put the final nail in the coffin.

Despite any attempts to save Borders, it is likely they will still go bankrupt and get bought out by Barnes and Nobles. It looks like I have missed my chance to fly to Ann Arbor and beg for them to carry our books. I wrote them off years ago. Now the rest of the industry is doing the same. The publishing world is changing fast. My train left the station years ago but I still have room for you. Climb aboard!

My Bloggin’ Website

I have to say that I am very proud of the new website template we have made for authors. It has everything I would want in a website. It is great-looking. It highlights the art within the books, if there is art, and really provides a unique look. Most importantly though, is the blogging ability. The way books are marketed changes quickly. As publicists adapt to the new trends, the powers that be try to hedge them out. The industry is ultimately ruled by the biggest players. Any success a small publisher expereiences is seen as an affront to the big dogs. So, they keep changing the rules. But blogging has proven unstoppable.

Why blogging is unstoppable: Blogging is personal. It isn’t something you can pay an intern to do. The big publishing houses can’t pay people to blog for their authors and most successful authors aren’t interested in keeping a blog. This leaves a huge opportunity for independent authors and those published by smaller publishers. The power of the blog is its ability to permeate the internet. A blog isn’t just a website that you visit, it is a pool of information that spreads throughout the Internet like creamer in coffee. Your influence is greatly diluted but reaches more people in more places. And honestly, you can blog about anything you like. It is great to post articles about book-related activities, but as long as you include enough key terms in your post, you can write about anything. The key terms are what someone might type into a search engine when looking for a book like yours. More on that later. For now, have a look at our first Bloggin’ Website.

A Happy Day

Check out the site we built for Ellen Chong. Can you believe we only charge $260 for this?